How to Use Instagram Features to Get Clients
A lot of us follow business pages on Instagram, eg., clothes brands, restaurants and salons, and we might not buy from them regularly, but we love to stay up to date with what’s new and what’s best to buy according to the business’s social media presence. This is a great way to build an audience for your product or service.
If you have a business that you want to grow using social media, specifically Instagram, then this blog might help.
The way your page looks at one glance
When a potential follower visits your page, or accidently stumbles upon it, or finds it through a sponsored post, it’s the first look at your feed that will make or break the deal. If your page is eye-catching and interesting, the potential follower will check and like more posts on your feed and might even follow you just because the page looks good or the photography/graphic work is aesthetic.
I think it’s important to make the best use of each instagram feature, specially the story feature. It’s something you can’t miss. It’s easy to access and available for a short time which means people will tap on your story to check what it is before it expires. Always use the story feature to keep your followers up to date with what’s happening in your business. People especially like to watch behind the scenes clips and a day-to-day work environment.
Not a lot of people have been using IGTV but it’s gonna become big soon because you can only post a 1 min video on your feed, but you can post a longer video on IGTV and only put a snippet of the video on your feed which will take the watcher to IGTV. So make interesting videos and post them because they retain more attention than a picture.
A lot of people and articles claim that shorter captions get more likes, however we’ve seen long captions that tell stories or explain their services that get even more likes! The truth is there’s no set rule to this. However, if you get many likes in the first few hours of your posting it, Instagram shows it to more people later, so make sure you post quality content.
We hope these tiny tips take you a long way, and of course no one builds an empire in a day, so give it time and be dedicated. If you’re looking for someone to handle your social media accounts and make content, visit this link: http://www.mexyon.com/social-media-marketing/